In the heart of Chicago, a city known for its rich history and innovative spirit, lies a hidden “micro-brand” gem in the world of horology – Astor+Banks. This American watchmaking company has been quietly making waves in the industry, crafting timepieces that blend classic design with modern sensibilities. As we continue our exploration of American-made products, let’s dive into the fascinating world of Astor+Banks and discover how this Chicago-based brand is redefining what it means to wear a truly American watch.
The Birth of a Timekeeping Legacy
Every great story has a beginning, and for Astor+Banks, it all started with a man named Andrew Perez. A self-proclaimed “watch nerd,” Perez’s journey into the world of horology began in his youth when his father first showed him a Timex Indiglo watch. This simple act sparked a lifelong passion that eventually led to creating one of America’s fastest-growing watch micro-brands!
Perez’s love for watches continued to grow, and he purchased his first timepiece while stationed in Germany during his military service. Little did he know that this personal interest would one day evolve into a thriving business that would capture the hearts of watch enthusiasts across the nation.
From Dream to Reality: The Founding of Astor+Banks
In the early 2010s, Perez decided to turn his passion into a profession. Armed with a deep understanding of watch mechanics and a vision for creating timepieces that would stand the test of time, he founded Astor+Banks in Chicago, Illinois. The company’s name is a nod to two prominent streets in Chicago – Astor Street and Banks Street – symbolizing the brand’s strong connection to its hometown.
From the very beginning, Perez was determined to create watches that would not only tell time but also tell a story. He wanted to craft timepieces that reflected the spirit of American ingenuity and craftsmanship, all while maintaining the highest standards of quality and design.
Made in the USA: The Astor+Banks Difference
In an era where many watch brands outsource their production to other countries, Astor+Banks stands out by keeping its operations firmly rooted in American soil. The company takes pride in assembling all of its watches in Chicago, using a combination of mechanical and Swiss quartz movements.
This commitment to American manufacturing is more than just a selling point – it’s a core part of the Astor+Banks identity. By keeping production local, the company ensures that each watch meets their exacting standards of quality. It also allows them to maintain a close connection with their craftspeople and the watchmaking process, resulting in timepieces that truly embody the spirit of American craftsmanship.
The Astor+Banks Edge: What Sets Them Apart
1. Quality and Precision
Astor+Banks focuses on creating high-quality timepieces with excellent timekeeping abilities. The owner review of the Fortitude Lite model mentions that it keeps time at around +/- 5s/day, which is impressive for its price point. This level of accuracy is achieved through in-house regulation of the movements before shipping, demonstrating the company’s commitment to precision.
2. American Assembly and Quality Control
In a world where “Made in USA” labels are becoming increasingly rare, especially in the watch industry, Astor+Banks stands out. While the components are sourced globally, Astor+Banks assembles all their watches in Chicago. This local assembly allows for stringent quality control, ensuring that each timepiece meets their high standards before reaching the customer. This approach sets them apart from many competitors who fully manufacture overseas. This not only ensures high-quality products but also appeals to consumers who value supporting American businesses and craftsmanship.
Every aspect of an Astor+Banks watch is carefully considered. From the size of the case to the taper of the bracelet, each element is designed to enhance both the aesthetics and the comfort of the watch. For instance, the Fortitude model features a comfortable bracelet with “the perfect taper from 20 mm down to 16 mm at the buckle”. These thoughtful details demonstrate the brand’s commitment to creating watches that are not just beautiful to look at, but also a pleasure to wear.
3. Versatility in Design
Astor+Banks puts considerable effort into creating watches that are both functional and stylish. The Fortitude Lite, for example, is described as having a simple yet striking dial design with just enough contrast to make it interesting without being overly flashy. This attention to detail in design helps create versatile watches that can be worn in various settings.
Astor+Banks watches are designed to seamlessly transition from formal to casual settings. Take, for example, their Fortitude model. This versatile timepiece is described as “a great everyday watch with the versatility to go from formal to casual any day of the week”. This adaptability makes Astor+Banks watches a practical choice for the modern consumer who needs a watch that can keep up with their diverse lifestyle.
4. Wearability
Astor+Banks focuses on creating watches that can be worn in multiple situations. The concept of a GADA (Go Anywhere, Do Anything) which was likely inspired by the military background of this company highlights how their designs aim for versatility in both style and function.
Astor+Banks doesn’t just create watches that look good – they create timepieces that are built to last. The company uses “the highest quality materials for durability, reliability, and great design“. Features like water resistance and anti-magnetic properties are standard in their watches, ensuring that they can withstand the rigors of daily wear.
A Closer Look: The Astor+Banks Collection
To truly understand what makes Astor+Banks special, let’s take a closer look at some of their standout models. While their collection may evolve over time, these watches exemplify the brand’s commitment to quality, style, and functionality.
Sea Ranger M2 ($1,395): Past meets Future
Posz Perspective: Imagine strapping a piece of nautical history to your wrist but with all the modern bells and whistles. That’s what you get with the Astor+Banks Sea Ranger M2. This isn’t just a watch; it’s a time-traveling adventure companion. With its sleek 40mm asymmetrical case, it hugs your wrist like a long-lost friend, while the La Joux-Perret G100 movement inside keeps time so precise, that you might just be able to sync it with the atomic clock. And let’s not forget its party trick – this bad boy can dive deeper than most of us ever will, boasting a whopping 300m water resistance. It’s like having a mini-submarine on your wrist, minus the claustrophobia!
Fortitude Prime: Versatility, Perfected
Posz Perspective: Meet the Fortitude Prime, the James Bond of watches – smooth, versatile, and always ready for action. This little powerhouse is the ultimate chameleon, effortlessly blending in whether you’re closing million-dollar deals or chilling at a backyard BBQ. With its comfortable 38.5mm case, it’s like wearing a second skin, but one that can withstand 660 feet of water pressure and laugh in the face of magnetic fields. It’s the watch equivalent of that friend who’s always put together, no matter the situation. Just don’t be surprised if you start feeling a bit more dapper and adventurous with this on your wrist!
Fortitude Lite ($650): Simplicity, Amplified
Posz Perspective: If the Fortitude Prime is James Bond, then the Fortitude Lite is his more laid-back, yoga-loving cousin. This 38.5mm beauty is all about simplicity and elegance, like a perfectly tailored white t-shirt for your wrist. It’s ditched the date window for a cleaner look, because who needs to be reminded of deadlines when you’re living in the moment? But don’t let its zen appearance fool you – this watch is tough as nails, ready to accompany you from your morning surf to your evening soirée. It’s the horological equivalent of “float like a butterfly, sting like a bee” – lightweight, but packing a serious punch in the style department.
Sea Ranger ($770-$850): Where Military Meets Maritime
Posz Perspective: Picture this: a rugged military veteran and a suave diver walk into a bar… and somehow merge into one super-cool watch. That’s the Sea Ranger for you! This 40mm marvel is the brainchild of Andrew Perez, a man who clearly knows a thing or two about blending toughness with style. With 300m water resistance, it’s ready to plunge into the depths with you, whether that’s the ocean or just a particularly deep pile of paperwork. Available in a smorgasbord of colors, it’s like having a mood ring, but infinitely cooler and actually useful. Just be warned: wearing this watch might suddenly give you the urge to go on underwater missions or scale cliffs. Adventure responsibly!
Why Choose Astor+Banks?
In a world where we’re constantly bombarded with choices, why should someone consider an Astor+Banks watch? Here are some compelling reasons:
1. American-Made Quality: By choosing Astor+Banks, you’re not just getting a watch – you’re supporting American manufacturing and craftsmanship.
2. Unique Design: Astor+Banks watches offer a distinctive blend of classic and contemporary design that sets them apart from mass-produced timepieces.
3. Versatility: Whether you’re dressing up for a formal event or heading out for a casual day, an Astor+Banks watch is the perfect companion.
4. Durability: Built to last, these watches are designed to be worn and enjoyed for years to come.
5. Story: Each Astor+Banks watch comes with a story – of American innovation, of Chicago’s entrepreneurial spirit, and of one man’s passion for horology.
Posz Perspective: Astor+Banks crafts stylish, durable watches right here in Chicago, offering models like the adventurous Sea Ranger M2 and the versatile Fortitude Prime that can take you from the office to the great outdoors without missing a beat. With prices ranging from $500 to $1,500, these American-assembled timepieces deliver Swiss-quality movements, impressive water resistance, and eye-catching designs that rival luxury brands costing much more. Whether you’re a watch enthusiast or simply looking for a reliable, good-looking watch that stands out from the crowd, Astor+Banks delivers exceptional value and a piece of American craftsmanship you’ll be proud to wear every day.
The Astor+Banks Experience: More Than Just a Watch
Owning an Astor+Banks watch is about more than just telling time – it’s about being part of a larger story. When you strap on an Astor+Banks timepiece, you’re wearing a piece of American history on your wrist. You’re supporting a company that believes in the value of American manufacturing and the importance of quality craftsmanship.
Moreover, you’re making a statement about your personal style and values. An Astor+Banks watch says that you appreciate the finer things in life, but also that you value substance over flash. It shows that you understand the importance of supporting local businesses and keeping traditional skills alive in the modern world.
Conclusion: Timeless American Craftsmanship
As we conclude our exploration of Astor+Banks, it’s clear that this Chicago-based company is more than just a watchmaker – it’s a testament to the enduring spirit of American craftsmanship. From its humble beginnings in Andrew Perez’s passion for watches to its current status as a respected name in the industry, Astor+Banks has remained true to its core values of quality, durability, and innovative design.
In a world where so many products are mass-produced overseas, Astor+Banks stands as a shining example of what’s possible when skilled American artisans put their minds and hands to work. Each watch that leaves their Chicago workshop is not just a timepiece, but a small piece of American ingenuity and pride.
Whether you’re a watch enthusiast, a supporter of American-made products, or simply someone who appreciates quality and style, Astor+Banks offers something truly special. Their watches are more than just instruments for telling time – they’re wearable pieces of art that connect us to the rich tradition of American manufacturing.
So the next time you’re in the market for a new watch, why not consider an Astor+Banks timepiece? Not only will you be getting a high-quality, stylish watch, but you’ll also be supporting a company that’s keeping the art of American watchmaking alive and ticking.
In the grand tapestry of American craftsmanship, Astor+Banks is weaving its own unique thread – one watch at a time. And that’s something worth celebrating today and for generations to come.
