The Art of Time: Exploring Brew Watch Co.’s Metric Collection

• LinkedIn
• Facebook
• X
• Threads

The Magic of Espresso and Ones Imagination

In a world of cookie-cutter timepieces, Brew Watch Co.‘s Metric collection stands as a bold statement against horological homogeneity. This distinctive chronograph line captures the essence of 1970s watchmaking while infusing it with modern sensibilities and coffee-inspired aesthetics. If you’re seeking a timepiece that breaks from convention while maintaining exceptional craftsmanship, the Metric deserves your attention.

The Caffeine-Fueled Origin Story

• Instagram
• Facebook
• X
• YouTube
• Pinterest

Founded by designer Jonathan Ferrer, New York-based Brew Watch Co. draws inspiration from coffee culture and the mechanical beauty of espresso machines. This unique approach to watchmaking translates into timepieces that blend industrial styling with warm aesthetics, creating watches that are instantly recognizable as Brew creations. The brand has developed a distinctive design language that sets it apart from other microbrands—remove the logo, and enthusiasts would still recognize a Brew watch

The Metric’s Distinctive Design Language

The Metric chronograph embodies Brew’s philosophy perfectly with its unmistakable 1970s-inspired case shape. At 36mm × 41.5mm with a thickness of 10.75mm, the watch strikes that perfect balance between vintage compact sizing and modern wearability. The squarish cushion case with its rounded edges creates a visual signature that immediately catches the eye.

What truly distinguishes the Metric is its dial layout. The unconventional chronograph design features the main register at ten o’clock, breaking traditional symmetry rules that most brands religiously follow. This asymmetrical approach is complemented by recessed subdials that add depth and dimension to the face. Surrounding the dial, a mirrored bezel artfully translates the circular shape into the square confines of the case—a quintessentially 1970s design technique.

Brew’s subtle branding ethos is evident in the Metric’s dial, where text is almost non-existent. Instead, the company’s coffee bean logo sits discreetly beside the marker at three o’clock, allowing the design elements to speak for themselves.

Technical Prowess Behind the Beauty

Despite its artistic approach, the Metric doesn’t compromise on technical specifications. A sapphire crystal protects the dial, while the 316L stainless steel case provides durability with a water resistance rating of 5ATM (50 meters). The integrated-style bracelet features a folding clasp with micro-adjustments for perfect sizing.

At the heart of the Metric beats a hybrid VK68 Meca-Quartz chronograph movement—an ingenious blend of quartz reliability and mechanical satisfaction. This hybrid approach provides the accuracy and low maintenance of quartz while delivering a mechanical feel when operating the chronograph pushers. With a satisfying snap and instant reset, it offers much of the experience of a mechanical chronograph without the thickness or price tag. Between $475-$530 this watch offers exceptional value at this price point!

Diverse Expressions of the Same Soul

The Metric’s versatility shines through its various iterations. The Retro Black dial model offers a classic approach with multi-colored subdials that evoke vintage racing chronographs. For those seeking understated elegance, the Steel Dial variant provides a silver vertical brushed face that pairs beautifully with any attire.

The Gold & Black model elevates the Metric with PVD gold accents that add a touch of luxury while maintaining the industrial design ethos. For maximum visual impact, the PVD Black variant offers a stealthy, contemporary look. Perhaps most striking is the Black & Gold Carbon model, which incorporates forged carbon for a thoroughly modern interpretation of the Metric design language.

The Wrist Experience

On the wrist, the Metric delivers comfort that belies its distinctive appearance. The combination of hooded lugs and a deeply tapered bracelet (25mm to 16mm) captures the integrated bracelet aesthetic of the 1970s while allowing easy strap changes with its 20mm lug spacing. This versatility makes the Metric suitable for both casual and more formal settings.

Concluding Thoughts

In an industry often dominated by homage pieces and safe designs, Brew Watch Co.‘s Metric collection stands as a refreshing alternative that dares to be different. At a price point that won’t “leave you eating instant ramen for weeks on end”, it offers exceptional value for watch enthusiasts seeking individuality.

The Metric is a conversation starter, an artistic statement, and a daily companion that brings joy with each glance at the wrist. For those who appreciate design that marches to its own beat, Brew’s Metric collection represents some of the most exciting watchmaking happening in the microbrand space today.

More from Posz Perspectives